Differential Industrial Research Project

Question: Discuss about the Differential Industrial Research Project. Answer: Introduction: Suggested report title Industrial Research Project Industry partner Mercure Sydney Hotel is the industry partner that is this particular hotel belongs to the top level of the Australian hotel industry. Mercure Sydney Hotel is a 4 Star Hotel and it is situated at a location where an individual can easily reach by 7 minutes walk only from light rail and train station i.e. Central Station. In other way round, it can also be said that this specified urban hotel is 1.9 Km away from both the Darling Harbor and Central Business District (Mercuresydney.com.au 2016). In general, it can be said that the hotel industry in Australia is constantly growing due to the increase in the total numbers of visitors to the country. It has been found that the numbers of inland visitors have increased in Australia due to expansion of business and for higher studies. Thus, the increased numbers of tourists have helped the country to raise its revenue in the hotel industry. Overarching problem The organization Mercure Sydney Hotel is a 4 Star Hotel and is well located in the centre of the city. Moreover, it can be said that the location of the particular hotel is also well connected to the train and light rail stations. Nevertheless, it has been found that in the present days, the sales or the arrival rate of the numbers of guests to the hotel has been reduced comparatively to its core competitors. The aim of this research project is to resolve the issues that are the main causes due to which the total sales revenue of the firm Mercure Sydney Hotel decreased with the passage of time. It is important to solve the particular issue of Mercure Sydney Hotel because the decrease in the arrival of rate of the guests has adversely affected the sales revenue as well as the profitability ratio of the firm. Overarching research aim The aim of this project is to identify the factors and causes due to which the sales and the arrival rate of the guests of the firm Mercure Sydney Hotel decreased with the passage of time. The particular research aims to investigate the reasons that are liable for continuous decrease in the sales revenue of the firm Mercure Sydney Hotel. Research questions(s) What was the sales revenue of the firm in the last 3 years and in the current year? What are the causes that have created a gap in the sales value? What are the demands of the customers in present days? Data needs Data and information for the primary research will be gathered through both online questionnaire survey of 100 customers and telephonic interview of 5 managers of similar hotels. Literature review: Keywords used for literature search The keywords that will be used in this research for relevant literature review are customer satisfaction level, methods to increase the sales revenue, methods to increase level of customer satisfaction, competitor analysis and competitive advantages. Literature review: Name 2 relevant articles Ghose, A., Ipeirotis, P.G. and Li, B., 2014. Examining the impact of ranking on consumer behavior and search engine revenue.Management Science,60(7), pp.1632-1654. Blal, I. and Sturman, M.C., 2014. The differential effects of the quality and quantity of online reviews on hotel room sales.Cornell Hospitality Quarterly,55(4), pp.365-375. References Blal, I. and Sturman, M.C., 2014. The differential effects of the quality and quantity of online reviews on hotel room sales.Cornell Hospitality Quarterly,55(4), pp.365-375. Ghose, A., Ipeirotis, P.G. and Li, B., 2014. Examining the impact of ranking on consumer behavior and search engine revenue.Management Science,60(7), pp.1632-1654. Ingram, T.N., LaForge, R.W., Avila, R.A., Schwepker Jr, C.H. and Williams, M.R., 2012.Sales management: Analysis and decision making. ME Sharpe. Mercuresydney.com.au 2016.Mercure Sydney | Hotel In Sydney CBD.Mercuresydney.com.au. Retrieved 26 November 2016, from https://www.mercuresydney.com.au/.